Welcome to Freeform Active
Made with care and unconditionally loved by our customers.
Hey, I'm Ashley
Pilates lover, serial overthinker, and the person behind Freeform Active.
Where it all began...
A year and a half ago, I walked into my first Pilates class after being persuaded by the growing trend.
I'd always been a strength training person — slower movement was never something I prioritised. But when I left my first ever Pilates class, I felt accomplished (and very VERY sore). Pilates challenged me in a completely different way, and slowly over time I fell in love with the movement, how it made me feel and the community behind it.
The socks were the last thing on my mind
— at least, in the beginning. I kept slipping mid-movement, and found that the grip never reached the end of my toes or past the ball of my heels.
For something meant to keep me grounded, they weren't doing much to keep me stable. I went looking for socks that actually did their job and struggled to find the perfect fit. So that’s when I decided to start Freeform.
The more time I’ve spent in practice, the more I’ve realised that movement isn't an aesthetic — it's about connecting with your body.
Feeling the ground beneath you. That's what I want for other women: to feel empowered, nurtured, and at home in themselves — not like they need the matching set and the daily matcha before they're allowed in the room.
